September 24, 2026
FOR IMMEDIATE RELEASE
Livingston HealthCare Introduces Refreshed Visual Identity
(Livingston, MT)— Livingston HealthCare is introducing a refreshed visual identity that reflects the organization’s continued growth, commitment to local care, and vision for the future.
The healthcare landscape across Montana continues to evolve. In 2023, Billings Clinic and Logan Health joined together to form a unified health system, and the organization is now moving toward a single brand identity following that integration.
As changes within the broader healthcare system take shape, Livingston HealthCare is also taking the opportunity to establish a visual identity that more clearly represents the organization it is today and the organization it is building for tomorrow.
For more than 70 years, Livingston HealthCare has been a part of the healthcare landscape in Livingston and the surrounding communities. As the organization continues to grow and healthcare needs evolve, the refreshed identity provides an updated expression of Livingston HealthCare while remaining grounded in its longstanding commitment to the community.
While the look is changing, the care is not.
Livingston HealthCare remains a separate, independent, not-for-profit healthcare organization governed locally and continues to provide care and services to patients throughout Park County and the surrounding region.
Livingston HealthCare also remains a proud Billings Clinic affiliate. The affiliation continues to provide Livingston HealthCare patients and providers with access to clinical expertise, resources, collaboration, and specialty care. This includes visiting Billings Clinic specialists who provide additional services and expertise directly to patients in Livingston.
The refreshed visual identity does not change Livingston HealthCare’s affiliation with Billings Clinic, the services it provides, or its commitment to delivering quality care close to home.
“Our new visual identity is an opportunity to better reflect Livingston HealthCare as it exists today and where we are headed,” said Bruce Whitfield, Chief Executive Officer of Livingston HealthCare. “While the healthcare environment around us continues to change, our focus remains the same: providing high-quality care to the people and communities we serve.”
The new identity includes an updated logo, visual elements, colors, and other brand standards that will be introduced through a phased rollout beginning this fall with a public reveal at this year’s Fall Health Festival on September 26. Patients and community members will begin seeing the new identity across Livingston HealthCare’s facilities, communications, digital channels, and other materials as the transition progresses.
The refreshed identity represents an evolution of Livingston HealthCare’s visual presence—not a change in the organization’s mission, services, or relationships.
“We’re proud of where Livingston HealthCare has been, excited about where we’re going, and grateful for the continued trust of our community,” Whitfield said. “This is a new expression of who we are, while our commitment to local care remains at the center of everything we do.”
A new look. A continued commitment. A future close to home.
About Livingston HealthCare: Livingston HealthCare, in Livingston, Montana, is a not-for-profit, 25-bed critical access hospital with a Level 4 Community Trauma Facility, a multispecialty provider clinic, as well as rehabilitation, and home-based services. Livingston HealthCare is an affiliate of Billings Clinic. www.LivingstonHealthCare.org
CONTACT:
Kara Wickstrom, Marketing and Communications Manager, PIO
Kara.Wickstrom@LivingstonHealthCare.org 406.823.6261